Challenge - The Hillman Group embarked on an ambitious initiative to create its next generation kiosk for its Pet Tag engraving business. This new system needed to deliver an immersive experience for consumers by immediately establishing an identity that stood apart in a crowded and cluttered retail environment while instantly expressing the special function of the kiosk, a Pet Tag Engraver.
Results - ATOM's team delivered an encompassing solution that included developing an ultramodern kiosk character "Fi.d.o", a dynamic user interface, packaging and Point of Purchase displays. The combination of product and packaging elements delivered an excellent system solution that captured the curiosity and interest of consumers while winning over each person who experiences the unit first hand. Collectively this new system increased sales by 425% leading to a national roll-out for the retail chain!